We’ve all heard that the customer is King! That notion is not going away anytime soon. The fact is, without the customer, none of your employees will receive a paycheck, neither will your business be profitable. That brings us to the question: how do you use excellence customer service to improve your business’s bottom line? Here are a few suggestions:
1. Establish Instant Feedback
You cannot improve customer experience without timely feedback. That is why it is important to apply available tools to receive instant feedback or the quickest possible feedback from your customers. For example, you can create a three question feedback form using a platform like surveymonkey.com where your clients can receive surveys by email and submit their feedback.
2. Build Customer Relationships
One way to improve your bottom line is to build strong customer relationships. According to Baldrige Criteria for Performance Excellence, here are some questions you could answer to help you build customer relationships for your business:

How do you market, build and manage relationships with customers to
• acquire customers and build market share;
• retain, customers, meet their expectations, and exceed their expectations in each stage of the customer life cycle and;
• increase their engagement with you?
How do you leverage social media to enhance customer engagement and relationship with your organization?
3. Invest in Your Team
Another element for ensuring a rock star customer service experience for your customers is to invest time and money to train your team members on the importance of excellent customer service.
Unless your front line staff understand the importance of treating customers right and apply that all throughout the organization, excellent customer service may end up to be just a slogan.
The business world is changing very rapidly. Customers are becoming increasingly savvy. Businesses that value providing excellence customer service as a means to improve their bottom line are those who will not only survive, but thrive.