Over the years of working with small business owners and entrepreneurs, I’ve realized that most of them have a vision to grow their businesses. They also often have the passion and desire to succeed otherwise, they will not be running their own business. However, often, a lot of entrepreneurs lack the financial resources or technical know-how to grow their business. In today’s blog, I want to share three resources that can help you as a small business to engage your customer base and improve your bottom-line.
Email Newsletters Marketing
Most people receive emails, I mean, tons of emails a day. Email marketing is a very essential tool for every small business. You can use it to share produce knowledge, update your customers or simply offer a promotional product or service offering. The question is how do you do that for free or low cost?
One tool that will get you started is called MailChimp (http://www.mailchimp.com/) For those who have lean budget, MailChimp will allow you to send up to 12,000 emails per month for a total of 2000 contacts. That is great bargain. Give it a try and see how much value that will bring you.
Starter Websites
For most small businesses, while they may be experts at servicing food in a restaurant, repairing appliances, or preparing taxes for clients, the thought of creating a website may be very daunting or even a night mire. Well, with a little bit of desire to learn, and time, you could conveniently put your business online using free blog and website creating tool like wordpress .org (http://www.wordpress.org/) at no cost and in no time. If you’re a small business and you don’t have a web presence, count yourself, non-existing, period.
Payment Collection
One reason why you’re in business is to make money, right? Great. If so, you need to provide your customers with several options of paying you for the goods or services you provide. Nowadays, your ability to be agile in term of processing customer transactions behind the counter, on the store floor and at a remote location is critical. That is why a payment solution like Square (https://www.squareup.com/) comes in handy for you as a small business. With square, you can take payment anytime, anywhere with your smart phone or tablet. The system itself is free to use and you only pay a fee per transaction just like any merchant service. It gives you the opportunity to take cash, credit cards or other payment methods without having a traditional merchant account.
So, make a decision today to apply any of these three tools in your business and you will be surprised the time and money saved in addition to providing value-added services to your client. If you need any help with any of these or other tools, we will be happy to give you an initial free consultation. Just contact us at 303-586-3346 or visit http://www.eliasoncconsulting.com
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